Introduction
At LivePlayScore, operated by Vaaltrix Systems, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.liveplayscore.com) and use our mobile application for live sports scores, match updates, and fixtures.
By using our services, you agree to the collection and use of information in accordance with this policy. If you disagree with any part of this policy, please do not use our website or mobile application.
Last updated: July 2026
Information We Collect
1Personal Information
- •Name and contact information
- •Email address (newsletter subscriptions)
- •Account credentials (if applicable)
2Website Information
- •IP address and device information
- •Browser type and version
- •Pages visited and time spent
- •Cookies and tracking technologies
3Mobile App Information
- •Device model, OS, and identifiers
- •Mobile network information
- •App version and installation source
- •Push notification token (with consent)
- •Location data (when enabled)
- •Crash logs and performance data
- •Advertising identifier (IDFA on iOS, AAID on Android) for ad personalization via Google AdMob
4Usage Data
- •Sports preferences and favorite teams
- •Search queries and filter usage
- •Interaction with features and content
- •Match notifications subscribed to
- •Teams and leagues you follow
How We Use Your Information
Service Provision
To provide live sports scores, match updates, fixtures, and results across football, cricket, tennis, and more
Personalization
To customize your experience and show relevant matches based on your preferences
Push Notifications
To send match alerts and score updates (with your explicit consent)
Communication
To respond to inquiries and send important service updates
Analytics
To improve our services, analyze usage patterns, and enhance user experience
Location Services
To show nearby matches and local content (when enabled by you)
Advertising
To display ads via Google AdMob in our mobile app (iOS & Android) and Google AdSense on our website to support our free services. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our website or other websites. You may opt out of personalized advertising by visiting Google Ads Settings.
Data Protection & Security
We protect your information against:
- Unauthorized access or disclosure
- Alteration or destruction of data
- Accidental loss or damage
- Misuse of information
Our Security Measures:
- SSL/TLS encryption for all data transmission
- Secure servers with strict access controls
- Regular security audits and vulnerability assessments
- Industry-standard encryption for mobile app data
Third-Party Services
We use third-party services to power our live sports scores, match data, and advertising:
Sports Data APIs
Third-party providers for live scores, fixtures, and match statistics across multiple sports
Analytics Services
Analytics tools to understand user behavior and improve our services
Push Notification Services
Firebase Cloud Messaging (FCM) and Apple Push Notification Service (APNs) for match alerts
App Stores
Google Play and Apple App Store may collect device information as per their own policies
Google AdMob (Mobile Ads)
We use Google AdMob to display ads in our mobile app on both iOS and Android. AdMob may collect device identifiers, IP address, and usage data to serve relevant ads. You can opt out of personalized ads in your device settings. See AdMob Privacy Policy.
Google AdSense (Web Ads)
We use Google AdSense to display ads on our website. AdSense may use cookies to serve ads based on your prior visits to our website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet. You may opt out of personalized advertising by visiting Google Ads Settings. You may also opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.
These third-party services have their own privacy policies. We encourage you to review their policies to understand how they handle your data.
Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy:
Your Rights
Access
Request access to your personal information we hold
Correction
Request correction of inaccurate personal information
Deletion
Request deletion of your personal information
Portability
Request transfer of your data to another service
Opt-Out
Opt-out of marketing communications and push notifications
Object
Object to processing of your personal information
Children's Privacy
Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
If we discover that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers.
International Data Transfers
Your information may be processed on servers located outside of your country of residence, where data protection laws may differ. We take reasonable steps to ensure your data is protected in accordance with this policy regardless of where it is processed.
By using our services, you consent to the transfer and processing of your data as described in this policy. If you are located in the European Economic Area (EEA), United Kingdom, or other regions with data protection laws, we process your data in accordance with applicable legal requirements including the GDPR.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Continued use of our services after changes are posted constitutes your acceptance of the updated policy.
Cookies & Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website:
Essential Cookies
Required for basic site functionality and navigation
Analytics Cookies
Help us understand how you use our site to improve your experience
Personalization Cookies
Remember your preferences and settings
Advertising Cookies
Used by Google AdSense and third-party advertisers to serve relevant ads. You can manage these at Google Ads Settings.
You can control and manage cookies through your browser settings. Disabling certain cookies may affect your ability to use specific features of our website.
Questions About Privacy?
If you have any questions about this Privacy Policy or how we handle your data, please don't hesitate to contact us. This Privacy Policy is managed by Vaaltrix Systems.